A New Data Management Services Strategy For Supporting CRM Processes | White Paper

White PapersCRM strategies often fail because of difficulties of accessing information in data silos and the impact that an exponential increase in volume of data has on the quality and usability of that data. This paper discusses Acxiom‘s Customer Information Infrastructure, an innovative approach to managing and warehousing data content, enabling comapnies to dramatically enhance their ability to extract strategic information from customer/prospect data.

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