The retail landscape is forever altered by the escalating demands of the Millennial generation, social media, mobile communications and more. This dramatic shift is driving the need for a radically different shopping experience. Cognizant has compiled shopper data from over 2,000 shoppers to reveal the most important retail challenges and opportunities ahead to help you plan now for the vastly different future ahead.
Find out more in this paper about:
- Essential elements of “the integrated store”
- The challenges and opportunities of integrated channels
- Meeting the expectations of fast-emerging and highly demanding “mobile shoppers”
- The “new influencers” and how they will change who you hire, what you produce and how you provide service
- Using social media to develop relationships with your customers and develop products and services that consumers really want