The Cloud Channel Manifesto | White Paper

One of the biggest misconceptions in the Cloud Computing market is that today’s new web-based services will ‘disintermediate’ the channel. In fact, there are plenty of opportunities for traditional and new channel partners in the Cloud. But, it is also imperative that leading Cloud vendors leverage channel partners to sustain their current growth and capitalize on the rapidly expanding Cloud marketplace. This ‘manifesto’ will discuss why successful channel strategies and channel companies are essential to the long-term growth of the Cloud marketplace, and suggest ways that Cloud vendors and channel partners should work together to achieve their mutual business objectives.

Posted in: Cloud, Papers

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