To win the business, you must be able to make a connection with the customer on a personal trust level. Establishing this type of relationship has become the attribute that makes a difference and separates you from the competition.
Why? Because customers want to feel two things if they are going to choose you. First, that you truly understand their challenges, risks and concerns. Second, that you are committed to doing what is necessary to help them achieve success.
In this highly competitive market, it is important to take full advantage of each audition opportunity to work toward establishing this trust.
There are five things you must do to make a winning impression during the audition.