The global Pharmaceutical and Biotech industries are in turmoil. While top blockbusters are going off-patent, the decades-long decline in R&D productivity continues and peak sales of launched products are declining. However, it’s not all bad news. The availability of new big data sources and technologies holds the promise to fundamentally transform the Pharma industry.
Explore key analytics-driven themes that could enable companies to create competitive advantages at each step of the value chain – across R&D, supply chain, marketing and sales.