Research & Insight

Monthly archives: March, 2014

Privacy Concerns and the Monetization of Big Data

Outsourcing Center, Patti Putnicki, Business Writer

It is easy to get caught up in the greatness of Big Data analytics. It’s a marketer’s dream: tracking customer activity; understanding what he or she is thinking, doing—using this information to transform every interaction into unexpected delight. To know the customer is to love the customer, and companies everywhere are showing that love through …

Can You Really Turn a Marketing Manager into a Data Scientist?

Debbie Fisher, Business Writer, Outsourcing Center

You knew John Smith was a great fit to energize your marketing organization. But can a few tools turn him into a data scientist? If you think so, you may be kidding yourself. Worse yet, without exploring new cloud business intelligence (CBI) tools you may be shortchanging your organization from obtaining rich insights to help …

Stay Healthy with Robotics in the Cloud!

Outsourcing Center, Karthik Nagendra, Business Writer

The healthcare industry may have been cautious to a fault until recently, but it is readily embracing new technologies including the cloud to serve customers better. Welcome to the era of cloud robotics. Recently, articles have popped up highlighting how robots will help with procedures connected to hair transplants. While helping people look good is …

Storage Solutions Go from Deadly Dull to Dynamic (No Kidding)

Outsourcing Center, Patti Putnicki, Business Writer

It’s hard to look at what’s happened to enterprise technology over the past few years and not feel a bit of an adrenaline rush. Cloud computing, mobility and data analytics are pretty sexy stuff—full of excitement, packed with benefits and changing the way we do darn near everything. While this triad of technological wonderment has …

Disrupter Turned Destroyer: How Mobility is Killing Corporate Productivity

Outsourcing Center, Patti Putnicki, Business Writer

Please silence your smartphone and give this article your full attention. For most people these days, that’s easier said than done, with the normalization of mobility tools. Although the proliferation of mobility has untethered global employees from their desks, provided anytime access to the information they need to do their jobs, and given workforces newfound …

The Transformative Power of 3D Printing

Outsourcing Center, Patti Putnicki, Business Writer

It almost seems like something from a science fiction movie; a brainchild of a clever writer or the product of a young child’s fertile imagination. But, 3D printing is very real indeed, with the power to completely transform manufacturing, health care, engineering and retail—from the way parts and products are designed and produced to the …

Faking the Big SEO

Outsourcing Center, Patti Putnicki, Business Writer

Your social media campaign not so well “liked?” Facebook friend-count a little sparse? Don’t despair. If you’ve got the money, somebody’s got the time to click, like and Friend away. Today, offshore click farms are popping up on every digital corner, ready to follow you, like you, link to you or provide any other form …

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