Capgemini Launches New Automotive Insights Laboratory to Help Car Manufacturers Leverage Big Data and Improve Customer Experience
January 15, 2015 Paris – Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, today announced the launch of its new Automotive Insights Laboratory, as part of its new AutomotiveConnect offer. The new digital virtual lab will help vehicle manufacturers gain value from data to enable improved customer experience in car purchasing and aftermarket service. It leverages a global specialized team of consultants, analysts and data scientists who collate and dissect data in real-time to provide customer insights and predict future consumer behavior.
- Campaign revenue increased through four-fold improved customer targeting
- 10% Cost reduction through smaller target group sizes
- Warranty claims predictions were more than twice as accurate
- Sales conversion doubled or trebled due to up-sell and cross-sell
“The industry needs to improve its ability to combine intelligence about vehicles and consumers to produce insights that can be actioned. Companies should, for example, be able to predict when a consumer will be looking to change their car, and what sort of car they are likely to buy,” explained Kai Grambow, Global Head of Automotive, Capgemini. “Companies need to start treating data like the new oil powering this industry. Like oil, data can be difficult to find and extract, but becomes a hugely valuable asset once refined.”
- Connected Insights underpinned by the Automotive Insights Laboratory, allows companies to gain competitive advantage by producing insights to enable the features and services and build consumer loyalty
- Connected Customer helps manufacturers to better understand their customers by communicating in the way they prefer, and individualizing offers. This means segmenting data at the micro level, so they can provide the right channel, for the right consumer, at the right time – especially important in growth markets and for today’s younger consumers
- Connected Vehicle helps automotive clients find ways to make the car an extension of the consumer’s home and office, enabling communication between individuals, cars and buildings in real time.
Ola Kallenius, Member of the Divisional Board, Mercedes-Benz: “We are at the beginning of using data from connected cars in the auto industry. The integration between the digital and the physical world has to be and will be a seamless one.”
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