Research & Insight

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Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing

Outsourcing Center, Karthik Nagendra, Business Writer

Two things are of key importance in the retail industry today: margins and customer loyalty. While better sourcing, operational efficiencies and market penetration can check margins, the answers to improving loyalty or even maintaining them are complex. Retailers are increasingly being forced towards tactical solutions, rewarding customers with “money-off” deals. Much of the concept of …

“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores

Outsourcing Center, Patti Putnicki, Business Writer

Why go to a store when you can purchase online? Thanks to innovative mobility strategies, consumers will soon have plenty of reasons. Instead of focusing efforts on lackluster mCommerce, retailers are now looking at mobility solutions as a means to enhance their customers’ in-store experiences, drive loyalty and increase per basket sales. “We’re seeing the …

Mobility’s Coming of Age: All Grown Up and Changing Business for the Better

Outsourcing Center, Patti Putnicki, Business Writer

Before cloud, mobility was in its infancy—a means of obtaining email, calendar and contacts on the go. People who relied on desktop computers for communication were unchained. For salespeople, this was awesome. But, for the rest of us, the business apps we needed required too much processing power to travel with us. Then, along came …

Keeping it Simple: The New Model for IT Service Management | White Paper

Outsourcing Center, Patti Putnicki, Business Writer

Today’s IT infrastructure has a lot of moving parts. There have always been the servers, network, security concerns and desktops to deal with – along with standard and custom applications. Enter cloud, virtualization and mobility, and that complexity moves to a whole new level. In addition to desktops, IT personnel have to find a way …

The Evolving Product Sourcing Value Chain in China – Part 2

Thomas Keenan and Geofrey L. Master, Mayer Brown LLP

The entire sourcing value chain for consumer products sourced or manufactured in Asia has become increasingly interconnected and mutually reliant—ownership of physical manufacturing assets and intellectual property rights has become more ambiguous and contentious. With ambiguity over ownership and rights to manufacturing assets, customers lose the key leverage of mobility. While brand companies were able …

Under the Radar: A Look at Oft-Overshadowed ITO Trends

Outsourcing Center, Patti Putnicki, Business Writer

If information technology outsourcing (ITO) were a movie, cloud, analytics and mobility would be the headliners. Although this trendsetting triad is having a dramatic impact on how services are consumed and how companies operate, a number of other significant trends are emerging in the information technology outsourcing space. This article focuses on those unsung heroes …

The Retail Revolution: Big Changes in Store

Outsourcing Center, Patti Putnicki, Business Writer

The past few years have not been kind to the retail industry. Sluggish economies, shrinking margins and a more cost-conscious consumer have taken their proverbial toll. “We’ve seen retail sales increase by 5 percent to 6 percent, yet profits declined from 3.5 percent to 2 percent.  So, even though stores are selling more, they’re making …

Managing Enterprise Mobility in a Bring-Your-Own-Device World: Trends, Challenges and the Role of Outsourcing

Outsourcing Center, Patti Putnicki, Business Writer

It is the era of the 24/7 employee – but no one seems to be complaining. Cloud computing, collaboration convergence and the need for access-on-the-go have driven a surge in mobility technologies. Instead of wanting to “get away from it all,” people want to take it all with them – accessible through the lightweight devices …

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