Linking Inbound and Outbound Marketing
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Has this happened to you? You receive a letter in the mail describing a special promotion. You visit the Web site and notice the details are different. You visit the store and no one there knows anything about the vaunted promotion. Frustrated, you call the toll free customer service number and the person who answers the phone is clueless, too.