Research & Insight

Industry

Manufacturing & Hi-tech

Linking Inbound and Outbound Marketing

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Has this happened to you? You receive a letter in the mail describing a special promotion. You visit the Web site and notice the details are different. You visit the store and no one there knows anything about the vaunted promotion. Frustrated, you call the toll free customer service number and the person who answers the phone is clueless, too.

Getting Started on the Right Foot

Outsourcing Center, Kathleen Goolsby, Senior Writer

Success in an outsourcing relationship must be built on the right foundation, and that happens only when the buyer clearly and objectively describes to the supplier exactly what it wants to buy. That’s what Xcel Energy did when it entered into its successful outsourcing relationship with IBM Global Services.

The Seven Deadly Negotiating Sins

Brad L. Peterson, Partner, Mayer Brown LLP

An outsourcing negotiation is a complex endeavor, with interwoven financial, technical, performance, people, and legal issues. However, after boiling it all down, there are seven very common mistakes both vendors and customers make in negotiating outsourcing contracts. This article will help you spot those mistakes. Then you can correct them in your own negotiating team and exploit them in the other side’s negotiation.

Beyond our Shining Seas

Outsourcing Center, Kathleen Goolsby, Senior Writer

To succeed in the United States, you have to do everything right from A – M. But to go international, you have to do everything right from A – Z. A lot of factors come into play that are not present in a domestic market, says David Cisneros, sales and marketing manager for Western Export Services, Inc.

When Employee Satisfaction is Key

Outsourcing Center, Kathleen Goolsby, Senior Writer

Deutsche Bank, with commercial banking and investment bank services, aims to be one of the world’s leading investment banks. And it depends on its employees to make that happen. Since it relies on employee competence and commitment to excellence in customer service, Deutsche Bank makes every effort to attract and retain the best talent and to become the employer of choice.

IT Takes a Seat

Chris Pryer, Business Writer

Managing the infrastructure of information technology is critical to federal government agencies. The maintenance and operation of tens of thousands of desktop computers, the software that drives them and the networks that connect them 24 hours a day, seven days a week, can be likened to the proverbial millstone tied around the neck of government agencies. Outsourcing the management of these computer seats often can combat this drain on resources, saving both time and money.

Straight From the Horse’s Mouth

Outsourcing Center, Kathleen Goolsby, Senior Writer

Straight From the Horse’s Mouth: President Bush’s Outsourcing Initiatives – Will Bush’s campaign promises become more than notions? A February 14, 2001 memo from the Office of Management and Budget (OMB) chief told agency leaders to expand outsourcing and advance eGovernment. It advised: The President envisions a government that has a citizen-based focus, is results-oriented and, where practicable, market-driven.

Government Call Center Achieves Excellence in Customer Service

Outsourcing Center, Kathleen Goolsby, Senior Writer

A frontline measure of how government meets the needs of its customers is how successful it is in answering its telephones promptly, accurately and courteously – so states the U.S. General Accounting Office (GAO) in its August 2000 report on customer service. The report found that federal agencies need clear goals and committed managers.

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