Social media has rapidly expanded beyond the college dorm room to the corporate boardroom, enabling companies to interact with and attract customers in whole new way. So, what’s not to ‘like,’ right? While a skillfully executed social media program can bring big gains to corporate marketing, these channels have to be handled with care. One [...]
“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores Why go to a store when you can purchase online? Thanks to innovative mobility strategies, consumers will soon have plenty of reasons. Instead of focusing efforts on lackluster mCommerce, retailers are now looking at mobility solutions as a means to enhance their customers’ [...]
What if the New York Times replaced Pulitzer Prize winner Gretchen Morgenson, cited for her “trenchant and incisive Wall Street coverage”, with a writer in India to save four-fifths of her salary? Absurd, you say? Absurd or not, doing so seems to be a developing trend in American newspapers. Though it’s unlikely a writer of [...]
WEBINAR ON DEMAND: Social Media: A Goldmine of Untapped Business Potential Social media is a gold-mine of insights about your customer’s expressed and unexpressed needs and preferences as well as their dislikes and dissatisfactions. Watch this educational webinar to learn how to leverage Social Media & Text Analytics to enhance revenues and market share through: [...]
If your company still holds marketing as sacrosanct and non-outsourceable – even though it has likely embraced outsourcing for other functions – you’re certainly in the majority. Granted, portions of marketing such as creative work, branding and media buying have always been out-tasked to advertising and marketing communications agencies. But with the shift from traditional [...]
Corbus, LLC, a global solutions provider founded in 1994, offers superior services combining years of experience, solid partnerships and adaptability. Corbus’ solution offering includes Information Technology (IT), Supply Chain Management (SCM) and Project Management (PMO) services. Our IT portfolio consists of E-Commerce, Business Intelligence, Content Management, Third Party Testing and Custom Solutions. In SCM, we [...]
WNS is a leading global Business Process Outsourcing (BPO) company. Founded as British Airways’ captive back-office in 1996, WNS has today risen to a leadership position with more than 200 global clients, serviced by over 21,000 professionals across 23 global delivery centers worldwide, including Costa Rica, India, the Philippines, Romania, Sri Lanka and United Kingdom. [...]
Which industries will experience a surge in outsourcing in the next few years, and what risks will buyers of those services face? Are there business processes or functions that will begin turning to outsourcing in the next two to five years? What value opportunities and risks will they bring? In what geographic regions will companies [...]
Infosys BPO Ltd., the Business Process Outsourcing subsidiary of Infosys Technologies, was established in April 2002. Since then, it has grown consistently to close FY 2009-10 with revenues of $352.1 million. Our company has centers in India, the Czech Republic, China, the Philippines, Poland, Mexico, the USA, and Brazil, and employs over 19,300 people. Infosys BPO [...]
The study results provide valuable information and insights on global trends and developments in this important field, in terms of company experience, executive attitudes, satisfaction levels, strategic benefits, and usage by country and industry.
Best Strategic Partnership: DIRECTV and Digital Equipment Corporation (Compaq). In the days just before the launch of DIRECTV in 1992, the founders identified two truths important to their new company’s future. Acting on those realizations, they embraced outsourcing as integral part of their business strategy.
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