Research & Insight

Cloud

Mobility

Prestigious Brand Building

Outsourcing Center, Kathleen Goolsby, Senior Writer

Leading companies are increasingly using global concierge services and other ‘wow’ features of a specialty outsourcing service provider to build their brands and offer unique capabilities to their end customers in specific markets. It’s outsourcing at its best — affordable, effective access to highly valuable resources, expertise and flexibility that can’t be achieved internally.

General Motors Drives e-Vehicle

Outsourcing Center, Kathleen Goolsby, Senior Writer

When GM realized it wasn’t making the best use of its enterprise marketing dollars and customer services, it came up with a unique strategy. But to ensure success in achieving enterprise-wide value, the strategy required outsourcing.

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