Tag: analytics 2013

The Ten Social Media Blunders You Need to Avoid | Article

The Ten Social Media Blunders You Need to Avoid | Article

Social media has rapidly expanded beyond the college dorm room to the corporate boardroom, enabling companies to interact with and attract customers in whole new way. So, what’s not to ‘like,’ right? While a skillfully executed social media program can bring big gains to corporate marketing, these channels have to be handled with care. One […]

How Analysis Can Make Sense of the Flood of Data to Create a Competitive Edge | Article

How Analysis Can Make Sense of the Flood of Data to Create a Competitive Edge | Article

Five years ago the big industry buzz was about analytics. The excitement it generated at the time matched the arrival of another hot new technology: the first iPhone (June 27, 2007 in case you forgot!) Did the reality match the hype? (Analytics not iPhone.) Today an analytics component has become table stakes in most outsourcing pursuits, […]