Nielson Media, which assigns television ratings, used to have it easy: just check when people were watching. Now people are watching TV with DVRs, the Internet, and cable, making the job much harder. Outsourcing its IT helped the company satisfy its clients, who demanded increasingly detailed data.
The state of Wisconsin just passed a law requiring couples who are considering matrimony to attend mandatory pre-marital counseling before they can receive a marriage license from the state. The theory is that if dewy-eyed couples tackle the tricky issues up front and iron out their difficulties at the outset, the chances of divorce plummet. The same theory applies to an outsourcing relationship.