Tag: CRM

How to Launch Successful HRO Initiatives Using Proven Processes by a BPO Innovator

How to Launch Successful HRO Initiatives Using Proven Processes by a BPO Innovator

How can CPOs effectively make the right choices in selecting a solution that supports multiple geographies, languages, and aptly balance strategic big-picture directives with tactical resilience in prioritizing the new era customer-experience sentiment(s)? Furthermore, how can a BPO provider manage HR activities on a global scale without losing control in a multi-service environment? The CRM Contact […]

Focus and Trust Help Mobiltel Deliver Customer-centric Services

Focus and Trust Help Mobiltel Deliver Customer-centric Services

2014 Outsourcing Excellence Award Best Going the Extra Mile Mobiltel and Amdocs  “By working with a best-in-class service provider as Amdocs, we have been able to focus our efforts in going the extra mile for our customers by launching new services and providing unparalleled customer support.” Plamen Zyumbyulev, Director Network and IT Operations The Bulgarian […]

Customer Intelligence is the New Black

Customer Intelligence is the New Black

A superior customer experience enabled by actionable insights is often the holy grail of business for the modern-day enterprise, irrespective of a B-to-B or a B-to-C model. This whitepaper by Frost and Sullivan unravels why Customer Intelligence is the new black, by addressing some key questions on the power of customer insights. The whitepaper contains […]

Do You Really Want to Outsource Customer Experience Management (CEM)?

Do You Really Want to Outsource Customer Experience Management (CEM)?

If you’re considering outsourcing your Customer Experience Management (CEM) or already outsource all or part of your CEM, it’s time to be sure you’re not doing more harm than good. In today’s always on, device-crazed world, service providers are constantly challenged to win and more importantly, satisfy their customers in an effort to reduce churn. […]

What to Outsource in the 24×7 Marketing Age

What to Outsource in the 24×7 Marketing Age

The digital age has changed customer DNA forever. They have no patience with 9 to 5 and they’re shredding the concept of after-hours and weekends. They have a voice, and that voice demands to be heard whenever, wherever. Working hours, what’s that? Banks—previously such strict observers of “working hours” all over the globe—have risen to […]

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

Not too long ago, customer care—the proverbial contact center—was regarded as a necessity. It was corporate overhead; operational in nature, something that fulfilled a customer-facing function, much like express lane checkers at a grocery store or tellers at a bank. Move ‘em in, move ‘em out, keep ‘em happy. An important job, with potential to […]

The New Mating Rituals of Consumer Goods Companies and the Buyers They Want to Attract

The New Mating Rituals of Consumer Goods Companies and the Buyers They Want to Attract

WIPRO VOICE: There was a time when brand recognition was a consumer product’s best friend. A pretty package and eye-level shelf placement, coupled with some targeted print campaigns or clever TV ads, and you had it made. Whether you sold fashion or food, golf clubs or barbeque grills, the right combination of product, price, promotion […]

Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing

Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing

Two things are of key importance in the retail industry today: margins and customer loyalty. While better sourcing, operational efficiencies and market penetration can check margins, the answers to improving loyalty or even maintaining them are complex. Retailers are increasingly being forced towards tactical solutions, rewarding customers with “money-off” deals. Much of the concept of […]