Tag: customer data
The role of the CFO has been transformed with today’s top finance executives managing a broad set of responsibilities that span financial and strategic decision making. According to numerous surveys of CFOs across a wide set of industry segments, CFOs remain responsible for reporting past financial performance but are also taking a leading role in […]
Customers are telling you exactly how to win and keep them. They share their data willingly, in exchange for a great brand experience. It’s up to savvy customer experience teams to make use of that data. Learn about best in class strategies in the new Harte Hanks point of view paper “How to Use Your […]
Consumers abandon their online shopping carts with maddening frequency. Coremetrics can tell you why.
Before Del Monte Foods decided to outsource its customer interaction management, the company held yearly sales meetings. Representatives received five-inch binders filled with information about products, clients, and company information. The system proved to be very ineffective because it was time consuming, and the information became out of date long before new binders were issued. \x0d\x0aThen Del Monte began using outsourced Marketing and Sales Effectiveness (MSE) tools from Proscape Technologies.