Tag: customer loyalty

Omni-Channel Retailing: The Importance of Seamless Customer Experiences | White Paper

Omni-Channel Retailing: The Importance of Seamless Customer Experiences | White Paper

The customer experience has changed, and this time around, the customer is at the core, driving the change agenda. Customers expect to research, discover and purchase items across multiple channels — websites, brick-and-mortar stores, mobile platforms, direct mail, catalogs, home shopping, gaming and more. The challenge for retailers and service providers is to ensure that […]

Why Relationship Matters in Delivering  Results to CFOs | White Paper

Why Relationship Matters in Delivering Results to CFOs | White Paper

The role of the CFO has been transformed with today’s top finance executives managing a broad set of responsibilities that span financial and strategic decision making. According to numerous surveys of CFOs across a wide set of industry segments, CFOs remain responsible for reporting past financial performance but are also taking a leading role in […]

How to Use Customer Data to Improve Your Customer Experience in the Call Center

How to Use Customer Data to Improve Your Customer Experience in the Call Center

Customers are telling you exactly how to win and keep them. They share their data willingly, in exchange for a great brand experience. It’s up to savvy customer experience teams to make use of that data.  Learn about best in class strategies in the new Harte Hanks point of view paper “How to Use Your […]

How to Build Customer Loyalty

How to Build Customer Loyalty

Building long-term loyalty requires having a strategic program in place. Customized loyalty programs can be expensive and beyond the budget of retailers; sometimes, retailers may not be able to stitch together a loyalty program that leverages all their brands; and often retailers may not be able to create the team, resources, operations, applications and continuous […]

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

Not too long ago, customer care—the proverbial contact center—was regarded as a necessity. It was corporate overhead; operational in nature, something that fulfilled a customer-facing function, much like express lane checkers at a grocery store or tellers at a bank. Move ‘em in, move ‘em out, keep ‘em happy. An important job, with potential to […]

Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing

Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing

Two things are of key importance in the retail industry today: margins and customer loyalty. While better sourcing, operational efficiencies and market penetration can check margins, the answers to improving loyalty or even maintaining them are complex. Retailers are increasingly being forced towards tactical solutions, rewarding customers with “money-off” deals. Much of the concept of […]