Tag: data accuracy

Big Data Trends 2014: New Uses, New Challenges, New Solutions

Big Data Trends 2014: New Uses, New Challenges, New Solutions

It’s hard to find a business enabler that’s evolving as quickly as Big Data analytics. This undisputed darling of the loyalty program and retail world has now infiltrated nearly every industry, from transportation and healthcare to insurance and supply chain management. It’s the catalyst for a new marketing mindset, where targeted offers are not only […]