Tag: data integration

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again | Article

Not too long ago, customer care—the proverbial contact center—was regarded as a necessity. It was corporate overhead; operational in nature, something that fulfilled a customer-facing function, much like express lane checkers at a grocery store or tellers at a bank. Move ‘em in, move ‘em out, keep ‘em happy. An important job, with potential to […]