The Impact of Collaboration in BPO for Print Services
Outsourcing Center, Kathleen Goolsby, Senior Writer
Managing the North American marketing-related print collateral needs of Unilever’s 400 brands in more than 100 countries is an enormous task. Outsourcing printing needs is not the same as outsourcing procurement, especially where it may impact creativity in marketing. Unilever turned to a managed-services provider with a collaborative approach. The results have been stellar.