If your company still holds marketing as sacrosanct and non-outsourceable – even though it has likely embraced outsourcing for other functions – you’re certainly in the majority. Granted, portions of marketing such as creative work, branding and media buying have always been out-tasked to advertising and marketing communications agencies. But with the shift from traditional [...]
In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
ARO, an outsourcer of marketing back-office services, has to have the most compliant caller information. But it didn’t have the time or money to subscribe to all the available lists or interact with the do-not-call watchdogs, who can assess thousands of dollars in fines. So the outsourcer turned to another outsourcer. The result: better data and the ability to run leaner and meaner.
One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.
It’s budget time. Do you know where your marketing dollars went? Outsourcing helped global manufacturing firm Cummins know exactly how it spent its money.
Want to do business in Canada, eh? American companies venturing into foreign markets, including the neighbor up north, perform better when they outsource CRM to a local.
When GM realized it wasn’t making the best use of its enterprise marketing dollars and customer services, it came up with a unique strategy. But to ensure success in achieving enterprise-wide value, the strategy required outsourcing.
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