Tag: marketing

Transforming Pharma through Big Data and Analytics

Transforming Pharma through Big Data and Analytics

The global Pharmaceutical and Biotech industries are in turmoil. While top blockbusters are going off-patent, the decades-long decline in R&D productivity continues and peak sales of launched products are declining. However, it’s not all bad news. The availability of new big data sources and technologies holds the promise to fundamentally transform the Pharma industry. Explore […]

Can You Really Turn a Marketing Manager into a Data Scientist?

Can You Really Turn a Marketing Manager into a Data Scientist?

You knew John Smith was a great fit to energize your marketing organization. But can a few tools turn him into a data scientist? If you think so, you may be kidding yourself. Worse yet, without exploring new cloud business intelligence (CBI) tools you may be shortchanging your organization from obtaining rich insights to help […]

Thought Leadership Marketing: Creating the Edge for Knowledge-Intensive Firms | Article

Thought Leadership Marketing: Creating the Edge for Knowledge-Intensive Firms | Article

In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.

Outsourcing Speeds, Standardizes, and Automates Routine Marketing | Article

Outsourcing Speeds, Standardizes, and Automates Routine Marketing | Article

Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.

Outsourcer Delivers Premium Marketing Data That Keeps Client Out of the ‘Do Not Call’ Dog House and Lowers Costs | Article

Outsourcer Delivers Premium Marketing Data That Keeps Client Out of the ‘Do Not Call’ Dog House and Lowers Costs | Article

ARO, an outsourcer of marketing back-office services, has to have the most compliant caller information. But it didn’t have the time or money to subscribe to all the available lists or interact with the do-not-call watchdogs, who can assess thousands of dollars in fines. So the outsourcer turned to another outsourcer. The result: better data and the ability to run leaner and meaner.

Taking the Sting Out of Nondeliverable Email Addresses | Article

Taking the Sting Out of Nondeliverable Email Addresses | Article

One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.

Aprimo’s Marketing Success for Cummins Brings the Customer Back for More | Article

Aprimo’s Marketing Success for Cummins Brings the Customer Back for More | Article

It’s budget time. Do you know where your marketing dollars went? Outsourcing helped global manufacturing firm Cummins know exactly how it spent its money.

Keating Partners with Tech Firms Who Want to Blaze Trails In Canadian Markets | Article

Keating Partners with Tech Firms Who Want to Blaze Trails In Canadian Markets | Article

Want to do business in Canada, eh? American companies venturing into foreign markets, including the neighbor up north, perform better when they outsource CRM to a local.

General Motors Drives e-Vehicle | Article

General Motors Drives e-Vehicle | Article

When GM realized it wasn’t making the best use of its enterprise marketing dollars and customer services, it came up with a unique strategy. But to ensure success in achieving enterprise-wide value, the strategy required outsourcing.