What if the New York Times replaced Pulitzer Prize winner Gretchen Morgenson, cited for her “trenchant and incisive Wall Street coverage”, with a writer in India to save four-fifths of her salary? Absurd, you say? Absurd or not, doing so seems to be a developing trend in American newspapers. Though it’s unlikely a writer of […]
Outsourcing levels the playing field and allows the little guys to successfully compete with the big boys. Read how a small town newspaper was able to compete with its Chicago neighbor thanks to a savvy supplier.
As the 20th century closed, the winds of change blew at gale force in marketing and media, harkening the arrival of the Internet. A revolutionary communicative medium was permeating America and the world. The avenues of business were not unlike the midway of a carnival concerning the new marketing channel with barkers shouting strange terms: e Commerce, IT, New Media, Dot Com.