Outsourcing levels the playing field and allows the little guys to successfully compete with the big boys. Read how a small town newspaper was able to compete with its Chicago neighbor thanks to a savvy supplier.
As the 20th century closed, the winds of change blew at gale force in marketing and media, harkening the arrival of the Internet. A revolutionary communicative medium was permeating America and the world. The avenues of business were not unlike the midway of a carnival concerning the new marketing channel with barkers shouting strange terms: e Commerce, IT, New Media, Dot Com.
Reducing cycle time is a powerful business strategy. Here are two examples from the newspaper industry that demonstrate how outsourcing was the only way these companies could take advantage of a great opportunity.
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