Tag: Nielsen Media

Nielsen Media Augments IT Strengths, Turns Data Into Dollars | Article

Nielsen Media Augments IT Strengths, Turns Data Into Dollars | Article

Nielson Media, which assigns television ratings, used to have it easy: just check when people were watching. Now people are watching TV with DVRs, the Internet, and cable, making the job much harder. Outsourcing its IT helped the company satisfy its clients, who demanded increasingly detailed data.