Tag: Pan American Life Insurance

ASP Makes CRM Affordable For Mid-Sized Firms | Article

ASP Makes CRM Affordable For Mid-Sized Firms | Article

Pan American Life Insurance is a moderately sized firm. But its future growth depended on creating a customer service division on a par with its larger and better funded competition. The insurer realized it needed to upgrade its existing 20-seat call center and make it more technology based. We wished to create a contact center that would allow us to do many of the same things that larger contact centers are developing, said Charles Jorge, second vice president, CRM/corporate sales training and research.