Tag: privacy in the cloud

Privacy Concerns and the Monetization of Big Data

Privacy Concerns and the Monetization of Big Data

It is easy to get caught up in the greatness of Big Data analytics. It’s a marketer’s dream: tracking customer activity; understanding what he or she is thinking, doing—using this information to transform every interaction into unexpected delight. To know the customer is to love the customer, and companies everywhere are showing that love through […]

A Cloud of Controversy: Protect People or Privacy?

A Cloud of Controversy: Protect People or Privacy?

During the same decade that the USA PATRIOT Act conferred unprecedented powers on U.S. law enforcement officials, such trends as the consumerization of information technology (IT) and virtual servers gained traction on the enterprise data center scene. Simultaneously, the advent of cloud technology ushered in an era in which data from companies all over the […]