Tag: retail

Omni-Channel Retailing: The Importance of Seamless Customer Experiences | White Paper

Omni-Channel Retailing: The Importance of Seamless Customer Experiences | White Paper

The customer experience has changed, and this time around, the customer is at the core, driving the change agenda. Customers expect to research, discover and purchase items across multiple channels — websites, brick-and-mortar stores, mobile platforms, direct mail, catalogs, home shopping, gaming and more. The challenge for retailers and service providers is to ensure that […]

Retail Trends Embrace Technology in 2013 | Article

Retail Trends Embrace Technology in 2013 | Article

The most urgent challenge of 2012 in the retail space was consumers’ rapidly growing mobility and digital empowerment. Retailers responded by devising new ways to attract, engage and retain these droves of customers and meet their fleet-footed demand for products and services—on the customers’ devices and terms. In short, customers have embraced online shopping with […]

The New Mating Rituals of Consumer Goods Companies and the Buyers They Want to Attract

The New Mating Rituals of Consumer Goods Companies and the Buyers They Want to Attract

WIPRO VOICE: There was a time when brand recognition was a consumer product’s best friend. A pretty package and eye-level shelf placement, coupled with some targeted print campaigns or clever TV ads, and you had it made. Whether you sold fashion or food, golf clubs or barbeque grills, the right combination of product, price, promotion […]

Transforming Supply Chain Management with RFID

Transforming Supply Chain Management with RFID

Some years ago, Radio Frequency Identification (RFID) was going to power supply chain systems to the next level. Retailers like Target, Metro Cash & Carry and Walmart adopted it, only to discover that there were several challenges. Integration with SCM was one—tracking everything down to the last part/unit using RFID was turning out to not […]

“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores | Article

“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores | Article

“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores Why go to a store when you can purchase online? Thanks to innovative mobility strategies, consumers will soon have plenty of reasons. Instead of focusing efforts on lackluster mCommerce, retailers are now looking at mobility solutions as a means to enhance their customers’ […]

Redefining Retail: Engaging Consumers in a Multi-Channel World | Article

Redefining Retail: Engaging Consumers in a Multi-Channel World | Article

Wipro Voice: A Discussion with Bhanumurthy B.M., Chief Business Operations Officer, Wipro Technologies. Although retailers were not the first industry group to embrace the outsourcing or right shore models, they’re now engaging these options with all the gusto of a camped-out shopper on Black Friday. The driver? Technology. The great competitive advantage in the new […]