Why Analytics Is So Important Today and the Eleven Trends Impacting It | Article
Outsourcing providers have been offering their clients analytics services for at least 15 years. “But today the interest in analytics is completely unprecedented,” reports Pankaj Kulshreshtha, senior vice president, analytics and research at Genpact. Earlier, clients only considered a few specialized functions were appropriate for the ‘quants’; today it’s all functions, he notes. “Procurement, marketing [...]
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