Shell Energy Outsources Its Sales Pipeline | Article
In the old days before deregulation, energy utilities had clearly defined market shares and customer bases. Then, on deregulation day, the cloak of protection disappears and these utilities have to face the challenge of a competitive marketplace. For the first time, they have to win customers and provide stellar service to keep them. To make matters even more daunting, few of these utilities had any sales and marketing personnel who could jump into the breach….(outsourcing, bpo)
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