Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
A digital media professor, a business school professor, and a marketing professor share their thoughts and suggestions on how businesses can use social media successfully. Read their tips.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Parature, a SaaS provider in the customer relationship management space, has collaborated with Facebook to develop a new application specifically for the site. It allows users to engage with customers directly on the Facebook page and creates the ability to provide direct support from the Facebook wall. Here’s how it works.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Rahul Koul, Manager, Strategic Marketing, Wipro Kathik Nagendra, Manager, Wipro, Council for Industry Research Wipro Voice: A Conversation on Digital Platforms with Rahul Koul, Manager, Strategic Marketing, and Kathik Nagendra, Manager, Wipro Council for Industry Research It’s cheaper. It’s more effective. Its reach is virtually boundless. And it’s all in one place. “Social networking and …
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Kids have been Tweeting and creating Facebook pages for years. But now, digital marketing has become a new tool of the business world. For the first time outsourcing buyers are asking their suppliers “for social media solutions to help them out, specifically in customer care,” reports Mike Wooden, Senior Vice President, Market Development, Business Process …
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