Research & Insight

Monthly archives: March, 2006

Taking the Sting Out of Nondeliverable Email Addresses

Outsourcing Center, Kathleen Goolsby, Senior Writer

One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.

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