Buyers often experience situations that fail to fulfill their expectationss. These can lead to frustration, costly renegotiations, or even failure. A study of 36 buyers reveals areas of disappointment and how to address them.
Monthly Archives: July, 2009
In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
Four managerial concerns arise during a recession, which significantly impact the buyer and provider. A Stanford academic shares mitigation techniques.
Every penny counts. CA restructured 30 offices worldwide in just 90 days. The savings went to the bottom line when the company reported its year-end results to Wall Street.