How do you make your brand unique in today’s commoditized world? The customer experience has become a big differentiator in a world where the consumer now has power. Sauarbh Mittal discusses what to do and lists the five mistakes companies need to avoid.
Monthly Archives: June, 2010
A digital media professor, a business school professor, and a marketing professor share their thoughts and suggestions on how businesses can use social media successfully. Read their tips.
Giving up control over the outsourced process is a basic principle in how outsourcing works, but many buyers find it difficult to do this at the outset of a relationship. An Outsourcing Center study looked at the factors that cause initial discomfort and what makes a buyer feel comfortable enough to turn over control to the provider.
Parature, a SaaS provider in the customer relationship management space, has collaborated with Facebook to develop a new application specifically for the site. It allows users to engage with customers directly on the Facebook page and creates the ability to provide direct support from the Facebook wall. Here’s how it works.
How Outsourcing HR to a Single Provider Helped a Company with Offices as Large as 200 and as Small as One | Article
Steelcase has offices in 20 countries. Some have payrolls of 200, others just one. Every country has different labor laws. Language is also an issue. Outsourcing to just one provider solved the language and legal challenges and gave Steelcase a unified look at its payroll.
An Outsourcing Center study found that a lot of outsourcing buyers have relationship managers with no prior experience or training in how to manage the relationship. This article describes why this occurs and the challenges that result from this phenomenon.