Author: Outsourcing Center, Bruce McCracken, Business Writer

For Quill, a mail order office supply retailer based in the Chicago suburb of Lincolnshire, eCommerce in the late 1990s was a lucrative and untapped marketing channel. Its first Web site, launched in 1996, was rudimentary. We figured that everybody has one, so we better get one up, too. We did not pay a lot of attention to it. It was not a focused effort, says Lisa Iannuzzelli, senior Internet marketing manager. Email marketing, which Quill decided to do itself, included converting its printed newsletters to email.

Read More

As the 20th century closed, the winds of change blew at gale force in marketing and media, harkening the arrival of the Internet. A revolutionary communicative medium was permeating America and the world. The avenues of business were not unlike the midway of a carnival concerning the new marketing channel with barkers shouting strange terms: e Commerce, IT, New Media, Dot Com.

Read More

National retailers face a challenge when they enter the professional services sector. In the area of medicine, many customers view multiple location clinics with apprehension. They conjure up images of inexperienced, overworked and underpaid interns dispensing medical solutions on an assembly line.

Read More