Customers are telling you exactly how to win and keep them. They share their data willingly, in exchange for a great brand experience. It's up to savvy customer experience teams to make use of that data and improve customer experience.
Learn about best in class strategies in the new Harte Hanks point of view paper "How to Use Your Customer Data to Improve Your Customer Experience". It all comes down to data – check out how to use it wisely.
About the Author: Ben Trowbridge is an accomplished Outsourcing Advisor with extensive experience in outsourcing and managed services. As a former EY Partner and CEO of Alsbridge, he built successful practices in Transformational Outsourcing, BPO, IT Outsourcing, and Cybersecurity Managed Services. Throughout his career, Ben has advised a broad range of clients on outsourcing and global business services strategy and transactions. As the current CEO of the Outsourcing Center, he provides valuable insights and guidance to buyers and managed services executives. Contact him at [email protected].