Research & Insight

Research & Insight

cloud analytics

Can You Really Turn a Marketing Manager into a Data Scientist?

Debbie Fisher, Business Writer, Outsourcing Center

You knew John Smith was a great fit to energize your marketing organization. But can a few tools turn him into a data scientist? If you think so, you may be kidding yourself. Worse yet, without exploring new cloud business intelligence (CBI) tools you may be shortchanging your organization from obtaining rich insights to help …

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