Research & Insight

Research & Insight

customer loyalty

Why Relationship Matters in Delivering Results to CFOs | White Paper

Kumar Subramaniam, CFO, SPi Global

The role of the CFO has been transformed with today’s top finance executives managing a broad set of responsibilities that span financial and strategic decision making. According to numerous surveys of CFOs across a wide set of industry segments, CFOs remain responsible for reporting past financial performance but are also taking a leading role in …

How to Use Customer Data to Improve Your Customer Experience in the Call Center

Omer Minkara, Research Director, Contact Center & Customer Experience Management Aberdeen Group, A Harte Hanks Company

Customers are telling you exactly how to win and keep them. They share their data willingly, in exchange for a great brand experience. It’s up to savvy customer experience teams to make use of that data.  Learn about best in class strategies in the new Harte Hanks point of view paper “How to Use Your …

Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing | Article

Outsourcing Center, Karthik Nagendra, Business Writer

Two things are of key importance in the retail industry today: margins and customer loyalty. While better sourcing, operational efficiencies and market penetration can check margins, the answers to improving loyalty or even maintaining them are complex. Retailers are increasingly being forced towards tactical solutions, rewarding customers with “money-off” deals. Much of the concept of …

Let’s talk more

Consult Form

"*" indicates required fields

This field is for validation purposes and should be left unchanged.