Outsourcing Center, Patti Putnicki, Business Writer
It is easy to get caught up in the greatness of Big Data analytics. It’s a marketer’s dream: tracking customer activity; understanding what he or she is thinking, doing—using this information to transform every interaction into unexpected delight. To know the customer is to love the customer, and companies everywhere are showing that love through …
Outsourcing Center, Patti Putnicki, Business Writer
Move over, Rolex. Step aside, Armani. If the predictions hold true, tomorrow’s corporate climbers will all be ditching the designer accessories for the next big thing: namely, wearable computing devices. From smart watches to augmented reality glasses and contact lenses, today’s emerging tech toys have the potential to become tomorrow’s most valuable business tools. These …
Outsourcing Center, Patti Putnicki, Business Writer
There’s a rumor circulating in Europe, igniting fear and paranoia among businesses and consumers alike: Big Brother is alive and well and living in a U.S.-based cloud. That is, cloud data privacy is in jeopardy. Allow us to explain. Two European companies announced the creation of the first fully European “Database-as-a-Service” cloud offering – one …
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