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Time to Market

Hospitals Need Nurses on the Floor, Not Answering the Phone: Why Hospitals Outsource CRM

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

At any given time of day, three ads for Cedars-Sinai Medical Center air on Los Angeles radio. The call to action is to phone a toll-free number. The hospital wants to make sure those calls are answered properly. So it outsourced its call center to a supplier specializing in healthcare.

(i)Structure Refines IT Strategy for Sunoco Using the ‘Umbrella Strategy’

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

When Sunoco decided to transform its IT infrastructure, it performed 90 percent its IT services in-house. After an honest assessment of its deficiencies, Sunoco decided to outsource 90 percent of its infrastructure to multiple suppliers. This Q&A describes the changes outsourcing has brought to the refiner.

How Outsourcing Helped A Hotel Company Create A Loyalty Program

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

In the hospitality industry, a small number of travelers contribute a large portion of the revenue. Leading Hotels of the World, a marketing company for luxe hoteliers, used an ASP solution to create its loyalty program. In the process, supplier Quaero helped Leading Hotels improve its guests’ experiences.

How Offshoring Is Affecting US Real Estate Leased to Call Center Suppliers

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

The American press has dissected how the offshoring trend is affecting US employment. A new study by Jones Lang LaSalle shines a spotlight on how the trend is affecting US real estate absorption. It discovered US call center absorption is shrinking. The study shows where the rents are going.

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