Research & Insight


CRM & Call Center

Social Media and Its New Role in Business

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Rahul Koul, Manager, Strategic Marketing, Wipro Kathik Nagendra, Manager, Wipro, Council for Industry Research Wipro Voice: A Conversation on Digital Platforms with Rahul Koul, Manager, Strategic Marketing, and Kathik Nagendra, Manager, Wipro Council for Industry Research It’s cheaper. It’s more effective. Its reach is virtually boundless. And it’s all in one place. “Social networking and …

Study Shows Outsourcing Best Practices are Changing

Outsourcing Center, Kathleen Goolsby, Senior Writer

In outsourcing, “best practices” are a method, procedure, activity, technique, or process known to produce desired outcomes. Who deems them to be the “best?” Often, it’s an industry or association regulation or recommendation. Sometimes, it’s an expert opinion such as those from an analyst or consulting firm; at other times, it’s a service provider or …

New Contact Center Management Solution Enables Social CRM, Streamlines Processes, and Ensures Cost-Effective Flexibility

Outsourcing Center, Kathleen Goolsby, Senior Writer

Today’s contact centers drive revenue and build customer relationships. Management of processes in those centers (whether outsourced, hybrid, or internal centers) is now easier and less costly using VContactCenter. This new CRM solution also facilitates capturing and managing data from social media such as Twitter, makes it easy to segment data, and provides multi-language yet standard capabilities for globalization.

Application Management Outsourcing Services Provide Bigger Bang for the Buck

Outsourcing Center, Kathleen Goolsby, Senior Writer

Increased business agility is a big driver of the increase in application management outsourcing (AMO), notes Marc Schwarz, Senior Vice President and leader of the Oracle On Demand business. Businesses want to focus more of their resources on developing new innovations that increase revenue and profits. But he states that reducing business risk is the …

Social Media: How Will It Change Outsourcing?

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Kids have been Tweeting and creating Facebook pages for years. But now, digital marketing has become a new tool of the business world. For the first time outsourcing buyers are asking their suppliers “for social media solutions to help them out, specifically in customer care,” reports Mike Wooden, Senior Vice President, Market Development, Business Process …

Supplier Keeps Mailrooms Safe at Verizon Wireless

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Océ Business Services has handled its share of emergencies for Verizon Wireless, including the anthrax scare after 9/11 and the ravages of Hurricane Katrina. And its improved processes have generated savings of $1.5 million rather than the projected $300,000 – exceeding expectationss by 500 percent. Read why this relationship succeeds.

Legal Voice: If There’s a Data Security Breach, Who’s Responsible and Who Pays the Fine?

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Data security has become the number one issue in outsourcing contract negotiations, reports John Delaney of Morrison & Foerster. Buyers believe suppliers have superior processes, so they should be responsible for security breaches. But suppliers know no system is immune. Here’s how to handle the conflict.

Outsourcing Provides a New Method for Customer Service for Online UK Retailer Using Home-Based Agents

Outsourcing Center, Bruce McCracken, Business Writer

High-level customer service is essential for online. Ramping up and down call center staff due to seasonal fluctuations make it challenging to provide the kind of top-notch customer service this segment expects. Shop Direct tried a new approach for the UK: using home-based agents. Here is its success story.

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