How do you prove your department is doing strategic work? The public relations department of home builder Pulte was able to improve its performance and prove its importance after outsourcing its PR software to an ASP.
Wilson Sporting Goods wanted to send 90,000 emails to its golf customers. But it had never done an email campaign before. Outsourcing got the job done.
What does a business do when its sales crumble? Answer: Turn to your outsourcing suppliers who will do something creative to solve the problem. Here is how…
For Quill, a mail order office supply retailer based in the Chicago suburb of Lincolnshire, eCommerce in the late 1990s was a lucrative and untapped marketing channel. Its first Web site, launched in 1996, was rudimentary. We figured that everybody has one, so we better get one up, too. We did not pay a lot of attention to it. It was not a focused effort, says Lisa Iannuzzelli, senior Internet marketing manager. Email marketing, which Quill decided to do itself, included converting its printed newsletters to email.
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