A Sporting Goods Manufacturer Outsources CRM to Drive a Golf Email Campaign | Article
Wilson Sporting Goods wanted to send 90,000 emails to its golf customers. But it had never done an email campaign before. Outsourcing got the job done.
Wilson Sporting Goods wanted to send 90,000 emails to its golf customers. But it had never done an email campaign before. Outsourcing got the job done.
A new study shows 89 percent of buyers using Professional Employer Organizations reported saving $600 per employee annually, on average. Read how PEOs are benefiting small to medium-sized businesses.
A retail start-up had to grow quickly but did not want to invest in an expensive customer relationship management system. Outsourcing came to the rescue.
Even though Quicksilver, a fashion retailer, was keeping up with the latest hemlines, its was still using a manual system for inventory control dating back to the Nehru suit. Outsourcing to KWI brought the retailer up to date.
An insurance brokerage was expanding rapidly. But doing IT the old way hindered that growth. Revamping the infrastructure in-house would have cost more than the agency’s annual revenues. Outsourcing IT turned out to the best policy.
A medical parts firm had trouble locating suppliers for its custom parts. It got to the heart of the procurement process by hiring an outsourcing expert.
Pan American Life Insurance is a moderately sized firm. But its future growth depended on creating a customer service division on a par with its larger and better funded competition. The insurer realized it needed to upgrade its existing 20-seat call center and make it more technology based. We wished to create a contact center that would allow us to do many of the same things that larger contact centers are developing, said Charles Jorge, second vice president, CRM/corporate sales training and research.
When Brasilia, Brazil’s capital, was built, one of the city architects suggested planting grass everywhere instead of paving sidewalks. People could walk wherever they wanted. Where natural paths emerged, the concrete would follow.
The trend to outsource non-core business processes is ‘irreversible,’ says John Barnsley, global leader for Business Process Outsourcing for PricewaterhouseCoopers (PwC), and is steadily moving to include multiple activities. Barnsley attributes an overall increase in acceptance of BPO as an important strategic tool to the rapid transformation in technology. Constant change, accelerated by the Internet, has altered companies’ risk equations.
Chemists at Film Specialties Inc. in Belle Meade, New Jersey devised a protective coating that prevents fogging. The coating doesn’t wash off when the users clean the goggles, so they don’t have to reapply it like sunscreen. They also discovered this coating made the lens of the eyewear scratch resistant. Film Specialties was formed to exploit the unique technology for permanent anti-fog coatings, says Walt Creasy, vice president.
Project Planning and Delivery, Inc (PPD) is a BPO provider that helps owners manage their capital building projects. In other words, they remove the stumbling blocks for the building blocks. The BPO vendor, based in Chapel Hill, North Carolina, specializes in construction projects for the biotechnology, chemical and pharmaceutical industries.
Customizing the IT Process… Small businesses are flocking to Application Service Providers (ASP) because the ASP model allows them to be able to afford top tier applications whose cost had been out of reach before. However, ASPs typically offer standardized solutions with minimal customization.
Craig Curtin is a stickler for details. And he’s a great punster. So when he named his new ASP company Do IT Right, the moniker had a double meaning. IT is an abbreviation for Information Technology, which the company does right…