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Research & Insight

Research & Insight

big data problems

Privacy Concerns and the Monetization of Big Data

Outsourcing Center, Patti Putnicki, Business Writer

It is easy to get caught up in the greatness of Big Data analytics. It’s a marketer’s dream: tracking customer activity; understanding what he or she is thinking, doing—using this information to transform every interaction into unexpected delight. To know the customer is to love the customer, and companies everywhere are showing that love through …

On the Edge-Disruption in Big Data Analysis and Business Models

Outsourcing Center, Patti Putnicki, Business Writer

It’s 2014, and Big Data analysis is still big news. Businesses in every market segment are scrambling to use this insight to create “right-time” experiences for their customers and internal staff. When done well, Big Data analysis gives companies a clear competitive advantage. However, for many organizations, Big Data efforts have gone awry, transforming the …

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