Research & Insight

Research & Insight

case study

A Gifted Outsourcing Relationship

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Today the company, now called Send.com, has 20 different product lines, ranging from cigars to cars. The company partners with local specialty retailers to fill its orders and deliver its gifts. Like a winemaker mixing a champagne cuvee, Send.com has merged e-commerce with old-fashioned retail…

Erin Brockovich Meets Top Gun Sales

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

The Every Woman’s Company needed 30 top salespeople nationwide for the roll out of its financial seminars for women. The company signed Erin Brockovich (the real person, not Julia Roberts) as its spokesperson. But the company found out quickly putting together a sales force was as easy as, well, as battling a big California polluter.

Seamless International Outsourcing

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

The buyer and the supplier are just five hours apart by car. But from a business standpoint, they couldn’t be farther apart. The customer’s management grew up in capitalist western Europe. The suppliers’ formative years were spent in Communist eastern Europe. How do you fashion an outsourcing relationship that works?

Email, Not Phone Home

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Today cybercafes allow the kinder to email home from anywhere. Ryan Byrne formed Globe Drifters in September, 1999, to make it even easier for student travelers to keep in touch…

ERP Ties All Systems Together

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

The two Brits were lured by the siren call of the constant sunshine. Bahad and his partner started Dataforce Corporation in 1993 as a marketing vehicle for their Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) consultancy…

Counting on Communication

Outsourcing Center, Kathleen Goolsby, Senior Writer

From the Editor: Outsourcing drove down costs for Hallmark, which was the original intention. At the same time, outsourcing allowed Hallmark to sustain its high quality of customer service and satisfaction. Moreover, it’s interesting to see how this relationship grew and prospered over the years. Building on these strengths, the buyer continues to add more and different services to the contract…

Of Equal Stature

Outsourcing Center, Kathleen Goolsby, Senior Writer

BPAmoco is one of the world’s leading providers of energy and petrochemicals. As the third largest integrated oil company in the world, it enjoys considerable reach and scale. BPAmoco recognized that its core skills revolve around the products that it markets to its customers. Its accounting and transaction functions are not part of that core. We can certainly get comfortable with a third-party providing that service, allowing us to focus our attention on those things that we are good at and need to be good at, suggests David Hulf, CFO of BPAmoco Oil Europe. But only an outsourcer of equal stature would be able to supply BPAmoco’s needs.

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