Research & Insight

Research & Insight

Connextions Health

Hospitals Need Nurses on the Floor, Not Answering the Phone: Why Hospitals Outsource CRM

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

At any given time of day, three ads for Cedars-Sinai Medical Center air on Los Angeles radio. The call to action is to phone a toll-free number. The hospital wants to make sure those calls are answered properly. So it outsourced its call center to a supplier specializing in healthcare.

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