“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores
Outsourcing Center, Patti Putnicki, Business Writer
Why go to a store when you can purchase online? Thanks to innovative mobility strategies, consumers will soon have plenty of reasons. Instead of focusing efforts on lackluster mCommerce, retailers are now looking at mobility solutions as a means to enhance their customers’ in-store experiences, drive loyalty and increase per basket sales. “We’re seeing the …