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How Sophisticated Consumers, Globalization, and the Economy are Changing How Companies Compete | Article

Changes in the global economy and new demands by consumers have radically altered the business landscape, according to M.S. Krishnan. In light of four game-changing trends, he believes companies must focus on the centrality of the individual and on access to resources, not ownership of them, or what he calls N=1 and R=G. Read about how to apply his recipe for success.