Research & Insight

Research & Insight

e-mail marketing

Ordering Online Produces A Catalog of Benefits for Quill

Outsourcing Center, Bruce McCracken, Business Writer

For Quill, a mail order office supply retailer based in the Chicago suburb of Lincolnshire, eCommerce in the late 1990s was a lucrative and untapped marketing channel. Its first Web site, launched in 1996, was rudimentary. We figured that everybody has one, so we better get one up, too. We did not pay a lot of attention to it. It was not a focused effort, says Lisa Iannuzzelli, senior Internet marketing manager. Email marketing, which Quill decided to do itself, included converting its printed newsletters to email.

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