Research & Insight

Research & Insight

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Social Media: How Will It Change Outsourcing?

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Kids have been Tweeting and creating Facebook pages for years. But now, digital marketing has become a new tool of the business world. For the first time outsourcing buyers are asking their suppliers “for social media solutions to help them out, specifically in customer care,” reports Mike Wooden, Senior Vice President, Market Development, Business Process …

Taking the Sting Out of Nondeliverable Email Addresses

Outsourcing Center, Kathleen Goolsby, Senior Writer

One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.

No Room for So-So Performance

Outsourcing Center, Kathleen Goolsby, Senior Writer

Neither rain nor snow… You know the adage about the reliability of the U.S. postal system. Today we might transfer that goal concept: Neither viruses, nor bandwidth nor disk space will stop email! — at least not for organizations that depend on it as their primary communication vehicle.

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