Outsourcing Provides a New Method for Customer Service for Online UK Retailer Using Home-Based Agents
Outsourcing Center, Bruce McCracken, Business Writer
High-level customer service is essential for online. Ramping up and down call center staff due to seasonal fluctuations make it challenging to provide the kind of top-notch customer service this segment expects. Shop Direct tried a new approach for the UK: using home-based agents. Here is its success story.