You knew John Smith was a great fit to energize your marketing organization. But can…
In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.