Debbie Fisher, Business Writer, Outsourcing Center
You knew John Smith was a great fit to energize your marketing organization. But can a few tools turn him into a data scientist? If you think so, you may be kidding yourself. Worse yet, without exploring new cloud business intelligence (CBI) tools you may be shortchanging your organization from obtaining rich insights to help …
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
Outsourcing Center, Kathleen Goolsby, Senior Writer
One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.
Outsourcing Center, Kathleen Goolsby, Senior Writer
When GM realized it wasn’t making the best use of its enterprise marketing dollars and customer services, it came up with a unique strategy. But to ensure success in achieving enterprise-wide value, the strategy required outsourcing.
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