John Harney, Business Writer
What if the New York Times replaced Pulitzer Prize winner Gretchen Morgenson, cited for her “trenchant and incisive Wall Street coverage”, with outsourced personnel in India to save four-fifths of her salary? Absurd, you say? Absurd or not, doing so seems to be a developing trend in American newspapers. Though it’s unlikely a writer of …
Outsourcing Center, Bruce McCracken, Business Writer
Outsourcing levels the playing field and allows the little guys to successfully compete with the big boys. Read how a small town newspaper was able to compete with its Chicago neighbor thanks to a savvy supplier.
Outsourcing Center, Bruce McCracken, Business Writer
As the 20th century closed, the winds of change blew at gale force in marketing and media, harkening the arrival of the Internet. A revolutionary communicative medium was permeating America and the world. The avenues of business were not unlike the midway of a carnival concerning the new marketing channel with barkers shouting strange terms: e Commerce, IT, New Media, Dot Com.
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